Pirelli Tire North America Inc. is extending its relationship with the Los Angeles Dodgers with a new three-year partnership. It will feature a branded Formula One car that will be on display at Dodger Stadium, above the Pirelli-branded Dodger bullpen. The sponsorship, which spans 2017-2019, also includes in-stadium branding, retail promotions, event activation and limited edition co-branded merchandise. Pirelli says it will help boost its presence in southern California.
Pirelli also will partner witht he Dodgers on two retail promotions. The first sweepstakes is live now on the Dodgers' Twitter account, @Dodgers. Fans can enter to win a trip to Miami to watch the Dodgers play the Miami Marlins in July. The second promotion will offer a trip to the F1 Mexico Grand Prix in October.
The Dodgers have a significant and growing fan following in Los Angeles, nationally and internationally. They are one of the leading teams in Major League Baseball in terms of attendance and fan engagement. Branding at the stadium will include rotational signage behind home plate, permanent signage by the Dodgers bullpen and on LED boards. Expect to see Pirelli's message "Power is nothing without control."
Pirelli will be the presenting sponsor of Clayton Kershaw bobblehead night and fans will have the opportunity to win co-branded Pirelli and Dodger limited edition caps.
A comprehensive social media campaign will fully support the partnership through home page takeovers of www.Dodgers.com, video and custom promotions.
“The Dodgers are the perfect fit for Pirelli. We share the same drive for excellence and we want to cast a wide net in Los Angeles for brand visibility," says Rafael Navarro, vice president of communications and motorsports. "The Dodgers are an outstanding sports team and more importantly, an integral part of LA culture — and we want to be part of that.
"This is an excellent platform to reach our customers and amplify Pirelli’s best offerings, from Formula One to fashion and our top tier products being sold out of our P Zero World LA store. And stay tuned for a special custom blue version of our new colored P Zero tires coming soon."
“We could not be more excited to extend our partnership with Pirelli, a global leader in the industry and a brand known the world over for quality, innovation and performance," says Greg Morrison, vice president of corporate partnerships for the Dodgers. "Partners like Pirelli enhance our ability to reach and engage a diverse global audience, helping us tell the story of this iconic franchise and growing the sport of baseball internationally. We look forward to collaborating with Pirelli; continuing to provide unique activations and experiences for the many Dodger fans in L.A. and well beyond."
For more information about Pirelli, visit www.pirelli.com/tires/en-us.