Tire Group International LLC (TGI) has introduced a new logo and visual identity along with a retooled website for its private-label Cosmo brand commercial truck tires.

TGI says the rebranding initiative signifies growth and focus on first-rate quality production.

“The launch of our rebrand kicks off a new era for Cosmo tires that speaks to who we are as a company and is a direct reflection of the value we deliver to our partners – dynamic, multi-dimensional, modern and bold tire lines that drive dollars to their bottom line,” says Joaquin Gonzalez, president of TGI.

TGI says the new logo maintains the iconic tiger, but does so in a modernized, fresh way, marking the move of production from Chinese to Thai-based manufacturing. The manufacturing shift was made to better serve multinational demand and satisfy ever growing regional tariff implications, according to TGI.

The new website is at www.cosmotires.com.