The clock for Sentury Tire North America LLC to begin producing tires in LaGrange, Ga., in 2018 has finally begun ticking.

The company and its parent, Qingdao Sentury Tire Co. Ltd. in China, have selected SSOE Group, a global project delivery firm for architecture, engineering, and construction management, to design its 1.4 million-square-foot tire manufacturing facility in the LaGrange Callaway South Industrial Park. The subsidiary was formed to run the new plant.

The new $430 million tire manufacturing facility will be located on 400 acres about 70 miles southwest of Atlanta. When plans for the plant were announced last September, Sentury Tire CEO and Executive Vice President Rami Helminen said the company anticipated production to start in 2018.

All parties say the plant will be fully operational in 2019 with the capacity to produce 12 million passenger and light truck tires per year. 

“Bringing a 4.0 smart factory to Georgia is an important step for Sentury and the State of Georgia," says Helminen. "Our vision is to combine the best local workforce talent with state-of-the-art manufacturing and global technology for superior quality tires by Sentury brands.”

More than 1,000 jobs will be created in Troup County as a result of the investment.

"The LaGrange site is a prime location, and SSOE’s strong presence in the southeastern U.S. as well as in China position us well to support the plant and all of Sentury Tire for years to come,” adds Alexandra Segers, SSOE's principal and general manager.

SSOE, a Top 10 manufacturing design firm for the last six years according to Engineering News-Record magazine, was selected to provide complete design of the facility based on its

* extensive experience with tire manufacturing facilities worldwide;

* portfolio in the southeastern United States, which includes the ACEC-award-winning Volkswagen plant in Tennessee.

The firm also will provide "permitting and owner’s representative services" with an on-site team for the duration of construction.

Sentury Tire North America is one of two U.S.-based subsidiaries of Qingdao Sentury Tire, a global automotive and aircraft tire manufacturer serving more than 150 markets around the world, including the United States and Canada. The company also markets the Groundspeed line of consumer tires.

For more information, check out the company on Facebook (facebook.com/senturytire), Twitter (@SenturyTireNA) and YouTube (@SenturyTireUSA).

Sentury Tire USA Inc., based in Miami, is Qingdao Sentury Tire's other U.S. subsidiary. It sells its own Delinte, Landsail and Sentury Tire brands, plus the new Pantera private brand tire for the Tire Alliance Groupe Ltd.

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