Bridgestone Americas Tire Operations LLC has found an unusual way to highlight its Firestone farm tires — by making them the focus of a television show.

An episode of American Farmer, which airs on RFD-TV will feature the Firestone ag brand during the fourth quarter of 2017, the show says. (It airs at 8:30 a.m. Eastern Time on Tuesdays.)

The show says the episode "will explore the deep-rooted history of Firestone Ag, and its contributions toward modernizing ag production. It will also explore the Firestone Ag division of tires, designed for today’s high-horsepower farmer."

Cindy Ridge, brand manager for Firestone ag, says, “For 85 years, Firestone has been proud to bring quality products to farmers. In this time, we have built the largest dealer network in the industry, developed new technology to make tires work harder for farmers, and have been committed to putting farmers first in our business. We’re excited to share our history and our story on American Farmer TV.”

The tire maker will show how it's helping its customers be better farmers with its tools. From an inflation calculator to a six-step tire check, to information from engineers who explain how fuel costs, time in the field, and soil compaction can all be reduced by paying more attention to tires.

“The company believes so strongly in their tires that it provides an industry-leading, nine-year limited warranty, so that farmers can roll into the field and not worry about what’s between them and the ground,” says Robert Sikich, senior producer for the American Farmer series. “We look forward to exploring how this is yet another example of how Firestone is leading the Ag tire industry.”

For more information about Firestone, visit: www.firestoneag.com..

For more information about the show visit www.AmericanFarmerTV.com.

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