After 10 years in operation, DSP has updated its look.

After 10 years in operation, DSP has updated its look.

Dealer Strategic Planning Inc. (DSP) has unveiled a new logo for the company. The fresh, storefront design symbolizes the enhanced services DSP is offering to its 20 Group members. Dennis McCarron, DSP’s executive director, believes the new logo will help the company build upon its proven record of helping tire dealers become more profitable. “At DSP we preach about paradigm shifts, noticing those moments in business when change is big or, in other words, how fundamentally things get done. We see a very competitive industry changing on multiple fronts: innovation, technology, staffing, training and marketing. In addition, the relationships between dealers and their suppliers are evolving. All of this requires a change in the way DSP thinks about how we can help dealers.

“With this change, we are still rooted in founder Norm Gaither’s mission: to help aftermarket dealers, period. We will continue to help dealers explore new technology, talent development and marketing shifts while keeping our roots in financial expertise and business planning.

“There is no easy way, but with the collaboration of our members, there is always a way,” says McCarron. “We believe our new logo represents a fresh look at a 120-year-old- industry.”

For more information, contact McCarron at 310-533-2428 or Or visit DSP’s website at

DSP has expanded its leadership team. Read: DSP Hires Bridgestone Veteran George Kingman