The Monroe Shockmobiles are beginning the second half of a summer tour promoting Monroe brand shocks and struts. This year’s campaign includes a sweepstakes to boost awareness of Tenneco Inc.’s new consumer trial offer.
The Shockmobiles’ summer tour is designed to help educate consumers about the importance of having shocks and struts inspected and to help reinforce service providers’ recommendations to replace worn ride control units.
This is the fourth year for Tenneco Inc.’s mobile marketing program. This year, the program is tied to Tenneco’s exclusive new Feel the Difference Guarantee, a comprehensive, risk-free trial consumer offer that enables service providers to promise ride control customers that they will feel a positive difference in handling and overall ride quality or receive their money back.
Driven by a pair of Monroe Brand Ambassadors, each Monroe Shockmobile has visited hundreds of automotive service locations during the first half of the 10-week tour, including stops in major cities in California; Colorado; Idaho; Illinois; Kentucky; Michigan; Utah; and Virginia. Upcoming stops will include dozens and dozens of locations in Alabama; Florida; Michigan; Minnesota; New Jersey; Ohio; Ontario, Canada; and Texas.
The brand ambassadors are interacting with consumers, shop owners and service technicians while documenting their experiences via the Monroe brand’s Facebook, Twitter, Instagram and Snapchat (@MonroeShocks) platforms.
Both Shockmobiles feature Feel the Difference Guarantee graphics and encourage the use of #FeelTheDifference and #Shockmobile hashtags on any of the brand’s social channels.
“Our Monroe Shockmobiles are truly a summer favorite as the brand ambassadors make daily stops at shops and meet and interact with customers and consumers all summer long,” says Denise Hanefeld, brand and marketing manager, North America Aftermarket, Tenneco.
“The Shockmobiles and brand ambassadors illustrate Monroe’s commitment to educating consumers about the important role ride control products play in steering, stopping and stability and remind consumers to have ride control products inspected at regular intervals.”
The tour runs concurrently with the Monroe “Feel the Difference Quote It” sweepstakes, which offers consumers a chance to win $500 via check.
To enter the sweepstakes, consumers need only have their vehicle’s shocks or struts quoted for replacement and then text (or email in Canada) a picture of the yellow “Feel the Difference” tear pad label to Monroe.
More information is available at www.Monroe.com.
The Feel the Difference Guarantee enables consumers to experience the benefits of renewed vehicle control, handling, stability and comfort during a risk-free 90-day or 1,000-mile (1,600-kilometer) trial period.
To learn more about the Monroe Shockmobile, Monroe ride control products and the Feel the Difference Guarantee, contact your Monroe supplier and/or log on to www.monroe.com. Connect with Monroe at Facebook.com/MonroeShocks, Twitter.com/MonroeShocks, Instagram.com/MonroeShocks and Snapchat (@MonroeShocks).