Steve Hoeft joins Bridgestone to lead operations work at its GCR division.

Steve Hoeft joins Bridgestone to lead operations work at its GCR division.

Bridgestone America Inc. has named Steve Hoeft the chief operating officer of GCR Tires & Service. Hoeft will lead the operations function of GCR from Nashville, Tenn., driving standardization, process improvement and systems leadership across more than 200 GCR locations in North America.

“Steve has extensive operational experience and expertise that make him well-suited for the GCR chief operating officer role, and we are excited to welcome him to the team,” says John Vasuta, president of GCR. “At GCR, we take great pride in being a trusted and proactive advisor to our customers, and Steve’s leadership will ensure we are delivering a consistent, high-quality customer service experience across all of our store locations.”

Hoeft joins Bridgestone from Execution Specialists Group (ESG), where he led consulting practice areas including strategy development and implementation, operations and sales resource alignment, supply chain management and inventory rationalization. Prior to his time with ESG, Hoeft was senior vice president and general manager of U.S. operations and product development for Brinks. In that role, he was responsible for all U.S. field operations, leading 7,000 teammates.

Hoeft previously worked for Advance Auto Parts, including time as vice president of commercial operations and market growth strategy, regional vice president of operations, and vice president of sales and national accounts. 

Hoeft earned a bachelor’s degree in business administration from Cleary University and a master of business administration from the University of Michigan.

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