Falken Tires joins with SEMA Cares to participate in the 1st ever Pinewood Derby Industry Cup Challenge, to be held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser on Friday, July 28, 2017.

Falken will join other manufacturers, as well as members of the media, wholesalers/distributors and industry representatives to compete in the name of a good cause – helping SEMA support children in need.  Each team will run a Pinewood Derby car designed and created by children and funded by the participating organizations.  Proceeds from the races will benefit charities SEMA Cares has chosen to support, including Childhelp and Victory Junction. 

“This is the 10th anniversary of the Pinewood Drag Races, but the beginning of a brand new competition that pits 30 different industry organizations against each other racing special Pinewood Derby cars, and Falken is delighted to participate in this worthy cause and competition,” stated Nick Fousekis, Falken Director of Advertising and Promotions. 

Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides a camp experience for children with chronic medical conditions or serious illnesses who otherwise would not be able to experience the outdoors.