Big O Tires LLC is sponsoring an in-store promotion supporting Alex’s Lemonade Stand Foundation, a non-profit organization dedicated to finding cures for all childhood cancer, throughout August 2017.

This year’s campaign is themed “Put the Brakes on Childhood Cancer,” and will take place during August at all Big O Tires locations.

Throughout the month, customers will have the opportunity to make an in-store donation in support of Alex’s Lemonade Stand.  To show its appreciation for the donation, Big O Tires will give each person who donates a Big O Tires discount card good for future services.

“For the past 11 years, Big O Tires has been a proud supporter of Alex’s Lemonade,” says Kim McBee, vice president of marketing for Big O Tires. “It is our hope that this year’s ‘put the brakes on childhood cancer’ initiative will assist with raising awareness for the Foundation and funds for the cause.”

Throughout the partnership over the past 10 years, franchisees, customers and corporate Associates have donated more than half of a million dollars to Alex’s Lemonade Stand Foundation.

Big O Tires, LLC has 398 franchisee-owned and tow company-owned stores primarily located in the Western and Midwestern United States. It is a subsidiary of TBC Corp. For more information, visit  

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer.

Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Alex’s dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit