Standard Motor Products, Inc. (SMP) has introduced an interactive buyer’s guide that allows users to search across all Standard brand parts guides at the same time.
The new Standard Interactive Buyer’s Guide consists of eight interactive, illustrated parts guides. The company says search results are highlighted for easy identification, and the part numbers in each index and parts guide link to SMP’s eCatalog.
The program is downloadable so it can be used even if an internet connection is unavailable.
The interface is fully responsive, so users can access it on their desktops, tablets, and smartphones.
Phil Hutchens, vice president engine management marketing, says: “When you add up all of the features, it’s clear that our new Standard Interactive Buyers Guide is a superior alternative to paper guides. With it, our customers now have access to the most powerful eCatalog offering in the industry.”
To try out the new Standard Interactive Buyer’s Guide, visit www.smpbuyersguide.com/standard.