Alliance Tire Group (ATG) has redesigned its website with features it says will help tire dealers and equipment owners find tires based on segment, application, tread pattern or size.

The new site,, is optimized for both desktop applications and mobile platforms. Visitors can search among the 2,000-plus SKUs of ATG’s Alliance, Galaxy and Primex brands. Users also can narrow their searches by machine, rim size, section width, overall diameter, TRA code, construction of the tire or special features like IF/VF, high-speed, high-flotation, steel belts or other features.

The site also will feature a blog page, with developments in agriculture, forestry, construction and other industries in which ATG’s tires are used around the world. A dedicated mobile phone app is in development. Last year, Alliance introduced the Warranty Wizard app to streamline the warranty process.

“Our improved website is part of the company’s global focus on creating a great customer experience,” says Brian Sheehey, vice president of marketing for Alliance Tire Americas. “Whether it’s the Warranty Wizard app or our new search tools, we are constantly working to make it easier and more productive to do business with ATG.”

For more information, visit