Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and tire sizes while serving as a hub for consumers to interact with the Milestar brand.

The company says the feature-rich www.milestartires.com website was developed to take advantage of HTML5 and responsive web design technology. The mobile and tablet-friendly site integrates parallax layered-motion functions to give it a modern and fresh approach.

Features include a new, real-time-database size and application search for the most up-to-date tire sizing.

The site also has a new “Easy Locator” tool for to quickly search for Milestar authorized dealer locations. The site’s Lifestyle section explores consumer interactions through Milestar’s Facebook and Instagram social channels, as well.

To streamline the website, the company’s internal development team deployed an expandable and scalable infrastructure so new sections and features can be consistently updated.

Tireco says it will continue the aggressive schedule expanding patterns and sizes of Milestar tires. The new site will serve as a portal for dealers and consumers to learn more about the Milestar brand and product offering.

“We’re excited to launch a new website that helps tell our story and allows for ease of use, navigation, and search,” says Andrew Hoit, Tireco’s vice president of sales and marketing.

“We’re dedicated to providing our dealers and consumers the best, most reliable information available for our products; and the new site is just one of many tools we are launching to support this initiative.”

To click through the new site, go to www.milestartires.com.

Tireco is a U.S.- based, private brand marketer and distribution company that exclusively owns and distributes the Milestar, Geostar, Geotrac, Nanco, and Tracguard brands. Tireco ialso distributes the Nankang and WestLake brands exclusively in North America.

Founded in 1972, Tireco is headquartered in Gardena, Calif., has a network of national dealer/distributors, and a tire warehouse in Fontana, Calif.