Cooper Tire & Rubber Co. cites an 18% reduction in energy usage in the production of tires as evidence of progress in its sustainability initiatives.

Energy usage is one of several metrics released by the company in its fifth annual "Corporate Social Responsibility (CSR) and Sustainability report – Responsibility the Cooper Way.”

“Cooper’s sustainability initiatives include our efforts to improve the lives of our employees, our communities, and the world for future generations. This report details our progress in terms of environmental stewardship, employee health and safety, technology, innovation, and community support,” says Brad Hughes, CEO and president. “We are making progress on these initiatives and will continue to report our performance to key stakeholders.”

Highlights from Cooper’s 2016 report include:

Energy usage: Cooper has been working for many years to reduce energy usage, a key resource in the production of tires. The company has reduced energy usage intensity by 18% since 2009, and usage intensity has declined year-over-year.

Water usage intensity: Cooper has reduced water usage intensity by 7% since 2009.

Landfill usage intensity: Cooper landfill usage intensity has decreased nearly 30% since 2009.

Greenhouse gas emissions intensity: Cooper greenhouse gas emissions intensity has decreased 12% since 2009.

Tire safety education: Cooper continues to support its signature cause of tire and vehicle safety for teens and young adults through the Tread Wisely program. Cooper employees are active in sharing education through this program across the United States, Serbia and in the United Kingdom, with plans to expand the program to Asia and Latin America. Cooper also launched its first app, the Tread Wisely app, to put tire and vehicle safety information directly into the hands of young drivers.

Sustainable product innovation: Cooper says it continues to strive toward ever more fuel efficient, better performing tires – creating more value in its products. The company says it is pursuing a variety of sustainable product innovations. Chief among these is Cooper’s recently completed work on a five-year Biomass Research and Development Initiative grant to develop the guayule plant as an alternative natural rubber source for the tire industry. Leading a public-private sector consortium, Cooper produced passenger car tires in which all natural and synthetic rubber is replaced with guayule rubber.

Employee health and safety: Cooper continues to promote a zero-injury culture through an employee Safety Excellence System and a “Drive to Zero” global safety campaign, which demonstrates the company’s commitment to continuous improvement toward becoming an injury-free workplace. The Total Recordable Incident Rate in Cooper’s tire manufacturing plants worldwide has improved more than 70% since 2007.

The report is available on Cooper’s corporate website.