The Aftermarket Auto Parts Alliance (Alliance) has promoted John Carlson (JC) Washbish to director of marketing.
JC will lead the marketing group’s efforts in the development and implementation of all communications, promotions, branding, public relations and event marketing.
“JC has made a big impact in a short period of time since joining us a little over a year ago,” says Fred Bunting, chairman of theb, Auto-Wares Group of Companies and Alliance board director, “His leadership in enhancing our communications and successfully driving our marketing programs through our customer base delivering great results and tremendous support from our shareholders.”
In June 2016, JC joined the Alliance as the sales, marketing and brand manager. In his new position as director of marketing, he will be responsible for the strategy and activation surrounding the Auto Value and Bumper To Bumper branded programs, their exclusive Certified Service Center program, Confidence Plus National Warranty and SafeRoute Roadside Assistance.
He will continue to lead all marketing efforts for all promotions, such as, the recently completed extremely successful Perfect Stop Brakes Summer Giveaway and is launching the Kentucky Horsepower Promotion in September where three lucky technicians will each win a new Corvette and $25,000 in cash.
JC brings a new level of passion and enthusiasm that has been contagious and felt through the organization, according to Scott Bennett, president, Bennett Auto Supply and Alliance chairman of the board. "Our Shareholders unanimously supported this promotion and the opportunity for JC to continue to advance our marketing efforts forward impacting sales and growth for the future.”
The Aftermarket Auto Parts Alliance goes to market through over 2,200 parts stores and over 3,000 certified service centers throughout North America, branded Auto Value or Bumper to Bumper.