Carlstar Group LLC has released a website dedicated to ITP brand products for ATV (all-terrain), UTV (utility terrain) and SxS (side-by-side) vehicles.

“We are excited to launch this new, improved and more user-friendly website for our ITP enthusiasts,” says Rhett Turpin, head of ITP sales at The Carlstar Group.

“The new website,, will feature the entire ITP portfolio of products that help our riders conquer the world’s most challenging terrains.”

The new site features:

  • A product finder that helps consumers quickly search and filter our product catalog to locate the exact products they are looking for. 
  • Quick access to local ITP Authorized Powersports dealers and online retailers for the U.S. and international consumers.
  • Technical support information including vehicle fitment guides and general equipment details

In addition, the site will showcase photo and video galleries from racing and riding events as well as the #TeamITP section.

Carlstar says its ITP brand has had a long and successful history in sponsoring some of the best riders on the racing circuit. 

“We take pride in the fact that we stand behind several drivers and their teams with performance racing products and the #TeamITP section is where consumers can learn and connect with our professional sponsored riders and get insight into what keeps them on top of the podium each race,” says Turpin. “We make the same products available to our consumers so they too can perform like the pros using ITP tires and wheels.” 

Carlstar says the launch of the ITP website is the final project that was part of a global company strategy to enhance its online presence with consumers.

New websites have been launched for the Carlstar Groups other brands: Carlisle, Cragar and Black Rock.

To visit the newest website, go to