Cooper Tire & Rubber Co. has redesigned its consumer website with a focus on making the tire selection process less overwhelming.

Cooper says the site, www.coopertire.com, eliminates tire jargon, features better navigation and digital tools to lead consumers on the right path.

An interactive tire selector guide called ‘Help Me Choose’ helps consumers find the right tire by asking three simple questions about vehicle type, expected mileage and typical weather conditions experienced.

Through streamlined navigation and user-friendly language, consumers are guided to the tires that meet their unique needs. In addition the site offers intuitive filtering through the use of check boxes related to key criteria utilized in the tire purchase decision. Those browsing the site can also view all Cooper tires and select ones to compare.

“The new Cooper Tires site is driven by consumer research and designed to simplify tire selection without eliminating options," says Jessica Egerton, director of brand development for Cooper. "It provides consumers with choices for reviewing and comparing tires, all intended to make the purchase decision easier and less stressful. The site is optimized for mobile viewing, free of tire-related jargon and prominently features unbiased consumer reviews — an important factor in the tire selection process.”

The site has added personalized assistance through live chat with a Cooper consumer relations specialist, who can answer questions related to tire selection, tire maintenance, warranties and more.

Consumers also can access educational content that can help while making a purchase decision, as well as information regarding tire maintenance and how to inspect and care for tires.

Egerton says, “Consumers are using tire manufacturer websites as a prime location for comparing products before making a purchase decision. Our new site serves as a helpful guide, providing consumers with the knowledge and tools they need to easily find the right tire for their vehicle and lifestyle, helping them feel confident in their purchase.”

For more information on Cooper, visit www.coopertire.com.

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