Cooper Tire & Rubber Co. is sponsoring the Ottawa Senators during the 2017-18 National Hockey League (NHL) season.
Cooper kicks off its first year as an official partner of the Ottawa Senators with the team’s home opener Oct. 5. Based in Ottawa, Ontario, the Senators are members of the Atlantic Division of the Easter Conference of the NHL.
“Cooper is proud to support the Ottawa Senators and our loyal Canadian dealers through this sponsorship,” says Laura Goetz, senior advertising manager for Cooper’s North America tire operations.
“Cooper has more than a century of experience in the tire industry, with a focus on making quality tires that last. This relationship will allow us to share our great Cooper products with the Senators’ passionate and engaged fan base and continue to grow the longstanding ties we have in Canada.”
Cooper will be prominently featured in a mix of marketing efforts including exposure in the arena and on arena video screens as well as through local market radio, social media, digital and print media. Fans watching Senator broadcasts at home will also see Cooper displayed on nationally televised dashboard signage.