Toyo Tire U.S.A. Corp. is partnering with the University of California, Los Angeles (UCLA) and will serve as the Official Tire of UCLA Athletics and the school's iconic Rose Bowl Stadium. The three-year deal also includes Toyo signage inside Pauley Pavilion, the home of the UCLA men’s and women’s basketball teams, as well as men’s and women’s volleyball and women’s gymnastics.
The partnership includes on-site activation at select events, and the brand will be integrated into the radio broadcasts for men’s football and men’s basketball games plus the Bruin Insider Show, a weekly radio show streamed online and heard locally on 570 AM.
At UCLA, athletics have an impressive history. The school has won more NCAA national championships than any other — 113 — and UCLA athletes ahve won 261 Olympic medals.
“We are excited to partner with UCLA Athletics and the Rose Bowl Stadium, both a short distance from our headquarters in Southern California,” says Stan Chen, senior manager of events and sponsorships for Toyo. “This partnership gives us the opportunity to support college athletics while at the same time introducing the Toyo Tires brand to fans at the games; listening on the radio; and watching around the country.”
“UCLA Athletics’ commitment to innovation and out-performing the competition is on display throughout the year at The Rose Bowl and Pauley Pavilion,” says UCLA Senior Associate Athletic Director Josh Rebholz. “Toyo Tires shares that commitment, and we are proud to welcome this local brand to our iconic venues.”
For more information, visit www.toyotires.com.