Tire Dealer Processing, a provider of credit card processing exclusively for tire dealerships, is expanding its services to tire dealers across the country.
A division of IntraFirst Corp., Tire Dealer Processing is based in Atlanta, Ga., and has served tire dealers in the southeastern U.S. for several years.
Tire Processing says its strategic move from regional provider to the national market is a natural growth and a direct result of customer loyalty. “Our tire dealers love that there is no shell game going on,” says Craig Roll, managing partner. “They can see exactly what our costs are and what they are paying us for their merchant services.”
The company says it brings a “complete refresh” to the way that credit card processing is historically done. Typically, the credit card processing company adds a per transaction fee plus a percentage onto every transaction. This means that the processing company is getting a slice of the store’s bottom line profits. The bigger the sale, the more money the processing company takes, according to Tire Dealer Processing.
In contrast, Tire Dealer Processing does not mark up the wholesale price. The company offers “Zero Percent Rate Mark-up” over the wholesale charges from the card issuers (Visa, MasterCard, Discover, AMEX) and charges ten cents per transaction.
The company says its pricing strategy lets the tire dealer keep his or her profits instead of giving them away to the credit card processor. The company says an April 2017 report based on total cost of processing versus total sales from all Tire Dealer Processing customers shows that its customers save an average of $245 per month over what they had been paying their old processor.
Larry Bush, owner of Larry Bush Riverside Tire in Macon, Ga., and president of the Georgia Tire Dealers and Retreaders Association (GTDRA), says the company’s rates are “the best” and its service “second to none.” He says, “Ever since signing up with Tire Dealer Processing, I have been able to confidently say, ‘You can’t beat my rate!’”
Says Roll: “I truly believe that the best form of advertising is positive word of mouth and referrals from our customers. With us, customer service actually comes before profits, which is why our customer retention rate is 98%.”
For more information, visit the Tire Processing website.