Tim Winkeler has been promoted to president of VIP Inc., which operates 56 VIP Tires & Service locations in New England.

Tim Winkeler has been promoted to president of VIP Inc., which operates 56 VIP Tires & Service locations in New England.

Timothy Winkeler is the new president and chief operating officer of Auburn, Maine-based VIP Tires & Service. He also has been appointed to the company's board of directors.

In his new role, Winkeler will be responsible for overseeing all functions at VIP Tires & Service, which has more than 500 employees at 56 outlets in Maine, Massachusetts and New Hampshire.

Winkeler has been VIP Tires and Service’s chief operating officer since 2013. He joined the company in May 2010 as vice president of merchandising.

John Quirk has transitioned from his position as president and CEO to a new role: chairman and CEO.

“It is with great confidence and that I promote Tim to President and COO,” says Quirk. “Tim has brought tremendous enthusiasm and energy to his operational leadership role at VIP. He has led VIP’s cultural transformation into a leading professional service organization and has inspired us all. In his new role, Tim will continue to shape all aspects of VIP’s business.”

Winkeler began his career at Dana Corp. as an engineering manager. He held several positions with Dana, including plant manager of the Oklahoma City Wix Filtration manufacturing plant. He holds an industrial engineering degree from the University of Oklahoma and and master of business administration degree from Oklahoma City University.

VIP Tires and Service operates 56 locations throughout Maine, New Hampshire and Massachusetts providing retail and wholesale tires, and installation and professional automotive service. For more information, visit www.vipauto.com.

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