Since 2010, Continental Tire has remained committed to the International Motor Sports Association (IMSA) Series on and off track.
In 2018, Continental Tire will continue that commitment through the “Continental Tire Celebrates You” campaign. Throughout the 2018 season, Continental Tire will focus on celebrating the fans, media, drivers and teams and their contributions to sports car racing.
“We have a lot to celebrate in 2018,” said Travis Roffler, director of marketing for Continental Tire. “Our success on and off track is due in part to the fans, media, drivers and teams so we wanted to thank them for their support of the Continental Tire brand over the years. We also want to take a walk down memory lane with the fans and highlight some of the great racing moments we’ve been a part of since 2010.”
The “Continental Tire Celebrates You” campaign kicks off during the weekend of the Roar (January 5-7). The campaign will have a multi-layered approach and include media integration, social media, driver appearances, give-aways, and other surprises throughout the year.
Additionally, Continental Tire will highlight some of the greatest on-track moments throughout the last eight years. Fans can re-live the moments in the “Continental Tire IMSA Reflections” weekly piece featured on SportsCar365.com as well as in-race features during the FOX broadcasts.