Alliance Tire Americas Inc. (ATA) has created a series of videos with brief, easy-to-understand explanations of tire science and how-to help for machinery owners and operators in the field. The first series of videos focuses primarily on the farm tire segment.

Alliance is calling the video blog series "Tireside Chat." The first series of five videos — all one to three-minutes in length — has been released on the tire maker's Facebook page and YouTube channel.

“The Tireside Chat Series is an informal and friendly way for ATA to provide machinery owners and operators with helpful tips and knowledge to help them get the best possible performance out of their tires and equipment,” says Barry Clifford, manager of marketing at ATA. “Some of the segments explain the technology inside a particular type of tire or dig into how tires impact other aspects of success on the job, like soil compaction on the farm. Basically, we’re answering questions and solving problems our salespeople and engineers see every day in the field.”

The Tireside Chat segments are hosted by Product Specialist James Crouch, and cover a range of topics, from ballasting tires to using a tape measure to determine if a tire is properly inflated. The chats are "brand agnostic" and feature helpful tips.

Other topics include managing tires to reduce soil compaction, how to determine the age of a tire from sidewall markings, and the differences among IF, VF and radial tires. Additional episodes will be released steadily throughout 2018.

“Tires are a very technical product, but there are many simple tricks that can have a huge impact on productivity around the farm,” says Crouch. “I want our customers to have good information, so they can make smarter choices. The Tireside Chat videos are a great way for us to help our customers do better and maybe even save money.”

All ATA Tireside Chat segments are available on the Alliance Tire Americas Facebook page and its YouTube channel.

For more information, visit www.atgtire.com.

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