A new commercial tire dealer program from Hercules Tire & Rubber Co. rewards purchases of medium truck, OTR and industrial tires.

The Hercules Commercial and Industrial Power Program (HCP) is available to all American Tire Distributors Inc. (ATD) customers who purchase Hercules brand medium truck tires and Hercules/Hercules by Solideal branded specialty commercial tires. Hercules is a wholly-owned subsidiary of ATD.

“We want to continue our mission of exceeding customer expectations, by offering a program to reward dealers’ success, helping them to accomplish their goals,” says Jedd Emans, vice president of marketing for Hercules. “We expanded our commercial line-up with industrial and OTR tires last year, so we now have a robust foundation for this new program.”

The HCP program offers dealers motivation to build sales by earning annual volume bonuses and other incentives, one of which is a trip for two to a tropical destination. Dealers may commit to one of four levels within the program to maximize their earning potential.

For more information on the program, visit herculestire.com/hcp-program.

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