Hankook Tire America Corp. has named Jim Sicking senior director of PCLT (passenger car light truck) sales. In his new role, Sicking will oversee all replacement tire sales at the company.

Sicking has nearly three decades of sales experience in the automotive industry. He brought more than a decade of tire-industry experience to Hankook when the company hired him as corporate accounts director last May. Now, Hankook has placed all customer relationships under his leadership.

"As our presence in the American tire market grows, Jim provides the expertise necessary to manage our expanding customer portfolio," says Hankook Tire America President Hosung Suh.

With Sicking’s appointment, Hankook says it aims to deepen its relationships with customers by optimizing its market approach in line with the company's sales strategies.

The move is part of a broader market penetration strategy that includes the opening of the company's first North American manufacturing plant in Tennessee, which took place last October.

At peak capacity, the company will produce 5.5 million tires per year at the plant – supply the company says will help satisfy growing demand for its products.

"I appreciate this opportunity to help lead passenger and light truck sales at Hankook," Sicking said. "The quality of our products is surpassed only by the loyalty of our customers, and we are committed to providing them with market-leading service."

Headquartered in Nashville, Tenn., Hankook Tire America is a subsidiary of Hankook Tire Co. Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea, and led by Global CEO Soo Il Lee.

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