Sullivan Tire's is launching its new commercials the first weekend in March. From left: 
Paul Sullivan, Taylor Semenza, Carter Quan, Dawson Goldapper, Josie Rivera, Javier Gilmore and Big League Brian.

Sullivan Tire's is launching its new commercials the first weekend in March. From left: 

Paul Sullivan, Taylor Semenza, Carter Quan, Dawson Goldapper, Josie Rivera, Javier Gilmore and Big League Brian.

Sullivan Tire Co. Inc. has teamed up with official Boston Red Sox mascot Wally the Green Monster and Big League Brian, a familiar face around Fenway Park, for its latest television commercials.

The TV ads were filmed in the Arizona desert. With the themes “Search for Big Foot” and “Green Monstah! Lemonade,” the ads incorporate a cast of local kids alongside the Red Sox mascot.

The new spots will air on NESN (New England Sports Network) during Red Sox games as well as other local cable networks across New England beginning this weekend.

Wally the Green Monster will be a familiar face at Sullivan Tire and Auto Service events throughout this year. He also appears on the custom Red Sox schedule magnets, available at all Sullivan Tire locations for free beginning on March 17.

“Introducing Wally the Green Monster, the Red Sox mascot, as a feature in this year’s TV spots continues our tradition of creating fun and lighthearted family entertainment for the viewers of our beloved Red Sox,” says Paul Sullivan, vice president. “We are looking forward to a great season of baseball and serving the motoring public throughout New England again this year.”

For more information, visit www.sullivantire.com.

0 Comments