Sam Rusenovich will help BPI's customers with training and marketing tools as the company's director of customer experience.

Sam Rusenovich will help BPI's customers with training and marketing tools as the company's director of customer experience.

Brake Parts Inc (BPI) has hired Sam Rusenovich as the director of customer experience. “We welcome Sam to the BPI team and are pleased to have him on board as our director of customer experience,” says Paul Ferrandino, chief commercial officer for BPI. “He is well positioned to direct our field-based team as they focus on education, training and operational support for our WD customers and their technicians. He will also support our customers through the execution of marketing programs and product launches.”

Prior to joining BPI, Rusenovich spent the majority of his career working for National Automotive Parts Association (NAPA). He started as a delivery driver while attending college and worked his way through the ranks, eventually becoming a store manager, and then moved into the district office and oversaw loss prevention and operations. After a period of time working in the corporate office, he became a district manager, overseeing a group of stores and outside sales professionals.

Rusenovich was then named vice president of sales and operations of NAPA's Motor Parts and Equipment Corp., where he oversaw marketing/pricing, loss prevention, inventory/procurement and distribution. He made the move back into the field once again and became a regional vice president where he oversaw a group of stores and territory sales managers. 

During his tenure with NAPA, he achieved the Triple Crown Award, which is the most prestigious award in the organization.

For more information about BPI, visit www.brakepartsinc.com.

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