Atturo Tire Corp. says its tires feel at home on the ice, so sponsoring the Chicago Wolves American Hockey League (AHL) franchise is a good fit. On St. Patrick's Day, the tire company turned up its sponsorship a notch with a special promotion. During the March 17 game fans received a coupon that could be redeemed for a $75 Bass Pro Shops gift card rebate — with the purchase of any four Atturo tires.
Throughout the Chicago Wolves' season, Atturo's logo will be displayed on a dasher board near the player benches along the ice. On March 17 Atturo's logo was also featured on the arena's video boards and the public address system as the official sponsor of the first period of the game.
“As a Chicagoland company known for the toughness and durability of our products, we’re proud to partner with a Chicago hockey team whose players are known for the same,” says Marketing Manager Joe Gomez.
Founded in 1994, the four-time league champion Chicago Wolves in 2017 became the AHL’s affiliate for the Vegas Golden Knights of the National Hockey League (NHL).
For more information about Atturo, go to www.atturo.com.