BKT Tires USA Inc., a subsidiary of Balkrishna Industries Ltd. (BKT), has named Leigh Johnston to serve as its marketing manager. She will be responsible for all marketing activities including brand building, planning trade shows and customer events, managing the company's sponsorship of Monster Jam, product advertising and promotional campaigns.
"We are very thrilled to welcome her to our BKT team in USA as she brings with her a wealth of experience and knowledge of marketing," says Rajiv Poddar, joint managing director of BKT.
Johnston earned a degree in journalism and communications from Ohio State University and has worked on her masters degree in business at Wright State University. She worked at Trelleborg Wheel Systems Inc. for four years in both communications and sales capacities and has prior marketing experience in the insurance industry.
She can be reached via email, or by phone at (330) 819-0996.
For more information about BKT, visit www.bkt-tires.com.