Pirelli & Cie SpA celebrated the “Festa della Repubblica Italiana,” Italy’s National Day, with a special tri-color edition of its colored tires, produced specifically for the event.
In a number of countries across the world, Pirelli has marked the celebration of Italy’s National Day through its product and brand presence. The tri-colored tires will be fitted on certain Italian embassy vehicles in Germany, the United Kingdom, China, Russia, the United States, the United Arab Emirates and Saudi Arabia. A tri-color tire is also on display in the Italian diplomatic offices of these countries – as well as in Paris, Ankara, Tokyo, Mexico City, Brasilia, Buenos Aires and the “Farnesina” (the Ministry of Foreign Affairs building in Rome).
The tire also was donated by Pirelli to the Italian ambassador in the U.S., Armando Varricchio.
“Thanks to its experience in F1 competitions, Pirelli applies colors to road tires with the Pirelli Color Edition, not only embodying made-to-measure performance but also style and design; emphasizing their sporty, unique character,” says the company. “These colored tires use an innovative technology at the Pirelli plant in Bollate, which is located just outside of Milan.”
For more information, visit www.pirelli.com.