Each year the Tire Industry Association (TIA) sponsors a Lobby Day event in our nation’s capital to encourage TIA members to meet with members of Congress to inform, educate and make requests regarding the most important issues facing the tire industry.
This year’s Lobby Day is June 20 and Retread Instead will be there to be the voice of the retreader.
Retread Instead is a coalition of retread industry supporters that seeks to inform and educate on the environmental and economic benefits of supporting retreading instead of buying, selling and running tires imported from China.“Retreading and related industries depends on premium new tires for its success and this vital material is being negatively impacted by the importation of low quality, non-retreadable new tires from China at below fair market prices and the retreaders voice must and will be heard during our visit to Capitol Hill,” says Ron Elliott, Marangoni Tread North America's marketing and communications manager and Retread Instead spokesperson. At the beginning of the year, Retread Instead launched an aggressive “Dear U.S. Senator” letter writing campaign, and to date 5,127 letters have been mailed to U.S. senators on behalf of companies and individuals from all over the country.
“The campaign’s main goal is to educate and inform all of our U.S. Senators the urgency of making sure that the United States International Trade Commission at all times has a full complement of commissioners to ensure fair and balanced determinations,” says the group.