Double Coin Holdings Ltd. and China Manufacturers Alliance LLC (CMA) have launched off-the-road, industrial and truck and bus radial tire incentive programs for its dealers.
“We appreciate our dealer principals and owners and wanted to say thank you by offering incentive programs we believe will continue to build confidence in the quality of Double Coin tires and grow their business,” said Tim Phillips, vice president of marketing and operations for Double Coin.
“For our OTR dealers we’ve created a great way to earn a trip or cruise for two,” said Phillips. The incentive for OTR dealers is titled “Get Off the Road and Around the World.” A dealer principal or owner can earn a trip to Cabo San Lucas, Costa Rica or a European cruise. The increased level of OTR and industrial tire purchases determines the final destination.
“We’ve also created an incentive program called ‘Put us to the Test.’ A selection of our popular TBR tires are available for a limited number of customers to put through a six-month test. By agreeing to be a part of the test, fleet customers can purchase four of our test tires at special evaluation pricing as well as receiving four free tires,” added Phillips. Part of the program involves allowing a Double Coin sales rep to inspect the tires at installation, at month three and concluding at month six.
“We have confidence in our TBR tires and want to prove their performance and durability. Combine this with our ongoing commitment to Mission Excellence, and we believe we have the tires and service that enable the customer to win every time.”