Sentury Tire USA Inc. has consolidated the sales and marketing of all Sentury tire brands under one Miami-based roof. Previous to this move, Delinte, Landsail, Sentury and Pantera tire brand customers in the U.S. and Canada were serviced by Sentury Tire USA, while GroundSpeed tire brand customers were handled by the Sentury Tire North America manufacturing operation in LaGrange, Ga.
"The primary reason for this change is to improve on the customer experience for our distributors and dealers," says Maxwell Wee, executive vice president of Sentury Tire USA, which is headquartered in Miami.
"Previously, GroundSpeed branded tires were sold and marketed by a separate Sentury Tire North America sales operation. Going forward, Sentury Tire USA’s sales and customer care teams can better assist our GroundSpeed partners."
The Sentury Tire North America operation in LaGrange will continue to serve as the North American manufacturing arm of Sentury Tire.
Sentury Tire USA’s growth has been due to the popularity of the Delinte, Landsail, Sentury and Pantera brands, says Wee.
"The consolidation of the GroundSpeed brand allows us to further strengthen Sentury Tire’s multi-brand strategy. We can respond to the dealer/distributor’s tire needs with minimal geographical brand overlap."
The GroundSpeed brand offers a complete tire line-up that includes passenger, light truck, high performance and SUV/CUV tires.
Sentury Tire USA’s parent company, Qingdao Sentury Tire Co., Ltd., is a global manufacturer of consumer, commercial and aircraft tires, including the tires developed for the main landing gear of the Boeing 737-700/800/900 aircraft.
For more information on Sentury Tires USA and its products, visit www.senturytireusa.com.