TBC is retailing tires online through tireamerica.com.

TBC is retailing tires online through tireamerica.com.

TBC Corp. has begun selling tires through a new website, tireamerica.com.

A company spokesperson says Tire America is a new operating company within TBC that will focus "on the e-commerce channel of the (U.S.) replacement tire distribution landscape." The tireamerica.com tagline is "Your Tires. Your Way."

Here's how TBC describes Tire America on its own website:

"Tire America is a new tire retailer that provides a seamless online purchasing and local installation options that makes buying tires quick and convenient. With millions of tires in stock and thousands of trusted installers nationwide, tireamerica.com is committed to providing consumers with a great online tire purchasing experience."

Tire America offers BFGoodrich, Bridgestone, Continental, Cooper, Cordovan, Custom 428, Dunlop, Epic, Firestone, General, Goodyear, Hankook, Kumho, Michelin, Mud Claw, Nexen, Nitto, Ohtsu, Performer, Pirelli, Sumitomo, Uniroyal, Velozza and Yokohama tires. It relies on a a national network of installers to help with the installation. To date 1,413 installers are on board.

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