July 1 was a big day for Point S Italy. Professional Pneus, a network of independent tire dealers with 50 locations in the South of Italy, was the second group to join Point S on that day.
Point S Italy had previously announced the addition of Gomme & Service's 420 locations effective July 1, 2018.
Professional Pneus says joining Point S will help it align its regional presence with a national and international player, while also continuing to support the independence of its members.
Professional Pneus Founder and President Antonio Vitale says, "Our membership to Point S is representing an opportunity for all our members to strengthen their service offer towards our end customers by optimizing at the same time their competitiveness in the market. Since the foundation of our network 24 years ago, we have been able to develop our professionalism and increase our service standards to meet the expectations of our customers. Nevertheless, in a fast changing market it was necessary to anticipate the future market challenges.
"With Point S we share the same business and human values, the same ambitions of growth, maintaining at the same time our focus on specific local issues but with the support of an international vision and strategy."
For Guy-Olivier Ducamp, West Europe Director of Point S, it was essential to increase the geographic coverage of Point S in Italy to support national marketing, digital campaigns and programs.
Point S says it now has 535 points of sale in Italy.