The price of Dayton brand truck and bus radial (TBR) tires sold in the U.S. and Canada is going up.

Bridgestone Americas Tire Opeations LLC (BATO) says prices will increase 10%. The hike is effective on all Dayton TBR tires shipped on or after Sept. 24, 2018. Bridgestone says the increase is needed due to "increased business costs and other market dynamics."

Members of the BATO commercial sales team are contacting their customers to provide more detailed information about the changes.

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