TBC Corp. is the latest company to experiment with a mobile tire installation service. NTB Tire & Service Centers will pilot the program in Dallas, and Tire Kingdom locations will offer it in West Palm Beach, Fla.

TBC says the "concierge service (is) designed with the busy customer in mind." It will be defined by "a high attention to detail and exceptional customer service," and a dedicated team will work with consumers to identify and order the appropriate product and schedule an installation appointment.

Here's how NTB is promoting the mobile service online:

"Need new tires, but don't feel like driving to your local store? You're in luck! For an extra $50, our new mobile tire installation van will come to your home or business and provide the following tire services: mounting, installation and balancing."

Consumers can arrange for the mobile service at select NTB locations, or by calling 1-844-Get-Tires. The mobile tire service will be available six days a week: from 8 a.m. to 6 p.m. Monday through Friday, and 9 a.m. to 4 p.m. on Saturday.

“We’re constantly talking to consumers to see how we can better fit our services into their busy lifestyles,” says Erik Olsen, CEO and president of TBC Corp. “What we’ve heard from them, and what we’ve all witnessed in other industries, is that convenience is paramount. What better way to tailor to the lives of our busy consumers than giving them the option to have tires installed wherever, and pretty much whenever, works best for them.”

NTB has nearly 500 locations, and TBC operates and franchises more than 3,200 locations.

For more information about NTB, visit www.NTB.com.

TBC is debuting a mobile tire installation service in Dallas. It will be offered through select NTB Tire & Service Centers in the metro area.

TBC is debuting a mobile tire installation service in Dallas. It will be offered through select NTB Tire & Service Centers in the metro area.

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