Cisneros Corp. has unified the Momo, Weld Racing and other aftermarket performance and racing brands under a single entity called MW Company.
The independent company is headquartered in Kansas City, Mo., and will be led by Henrique Cisneros, who has been named chairman of the board.
In a statement, the new company said its formation establishes one of the largest portfolios of performance and motorsports brands within the industry and includes: Momo, Weld Racing, Adv.1, Driven Motorsports, CCW Forged Performance, Reds, Forgestar, HiPer Technology and Tikore.
Combined, these brands represent nearly 200 years of automotive performance industry leadership and the winningest record in motorsports.
“Each of these brands has a strong history and carries a strong passion for driving and racing – and this will not change,” says Cisneros. “Bringing them together under the MW Company umbrella will only make them stronger. Our mission is to fuel the world’s passion for driving, and the launch of MW Company enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”
In 2017, Cisneros Corp., which owned the Momo brand, purchased Weld Racing and all of its brands.
MW Company’s product portfolio includes wheels, tires, steering wheels, shift knobs, helmets, gloves, shoes and racing apparel.
The company will continue to operate facilities in Anaheim, Calif., Kansas City, Mo., and Milan, Italy.
The official launch of the MW Company will take place at the 2018 Specialty Equipment Market Association (SEMA) Show. MW Company will have a full presence at SEMA, with booths in the Central Hall (20635) Lower South Hall (46063) and Upper South Hall (35087).
At SEMA on Tuesday, Oct. 30 at 1:00 pm at the MW Company booth (20635 Central Hall), MW Company will join with Hot Wheels to unveil a limited-edition accessory to commemorate Hot Wheels’ 50th anniversary.
For more information, visit www.mw.company.
About MW Company: MW Company is a design, engineering and marketing company with a portfolio of leading brands in the automotive lifestyle and motorsport industry including, Adv.1, Driven Motorsports, CCW Forged Performance, Forgestar, HiPer Technology, Momo, Reds, Tikore and Weld Racing brands. Headquartered in Kansas City, Mo., the company operates facilities in Anaheim, Calif., and Milan Italy, and employs over 200 people worldwide. The company was founded in 2018.
About Cisneros Corp.: Cisneros Corp. is a third-generation global family enterprise founded in 1929 led today by brothers Eduardo, Andres and Henrique Cisneros. With experience in numerous industries across media, telecom and consumer goods, Cisneros Corp. leverages its vast experience to find and create opportunities around the world.