Tire dealers are extending goodwill toward veterans in all sorts of ways in 2018. Here’s a look at how five companies are honoring the sacrifices of veterans, and their families.

  • Modern Tire Dealer’s 2018 Tire Dealer of the Year, John Quirk, and his team at VIP Inc. dba VIP Tires & Service, handed out coupons on Nov. 11 to all active duty military personnel and veterans for a free oil change.

But the company also offers year-round military discounts at each of its 56 stores:

      • $10 off an oil change,
      • Free state inspections in Maine and New Hampshire,
      • 5% off tire purchases; and
      • 5% off parts and labor.

  • VIP isn’t the only one offering year-round thanks to veterans. TBC Corp.’s Tire Kingdom and NTB Tire & Service Centers offers discounts on oil changes, tires, wheels and other services.

The deals at Tire Kingdom and NTB are offered to active duty and Reserves members, and their spouses, of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard.

Erik Olsen, CEO and president of TBC, says, “Through our military discount program, we have the opportunity to offer modified pricing, each and every day, to members of the military who give so much to our country.”

  • Pep Boys — Manny, Moe & Jack partnered with Progressive Insurance and gave a free year of vehicle maintenance to 106 veterans in more than 60 communities.

The veterans received newly refurbished vehicles from Progressive’s Keys to Progress event, and Pep Boys gave each vehicle owner a gift card to be used for routine vehicle maintenance at any of the company’s nearly 1,000 locations.

Pep Boys also offers all active, reserve and retired military a 10% discount on automotive service and parts.

Brian Kaner, president of service for Pep Boys and its parent company, Icahn Automotive Group LLC, says the company “considers ourselves part of every community in which we service customers, and we support and honor our veterans as they return to their homes and their civilian lives.”

  • The Goodyear Auto Service and Just Tires locations owned by Goodyear Tire & Rubber Co. offered discounts and services throughout the Veterans Day weekend, Nov 9-11.

Active and retired military members, and first responders, were eligible for free “checks for vets,” which included free tire, brake and battery checks. Those same groups also were eligible for 10% off Goodyear, Kelly or Dunlop-brand tires over the weekend.

The company is turning each of those “checks for vets” into a donation for a nonprofit organization that supports military families. For each veteran or first responder who utilized the “checks for vets” promotion, Goodyear is giving $5 to Folds of Honor, which provides educational scholarships to families of those who have died or been disabled while on active duty.

Fred Thomas, vice president and general manager of Goodyear retail, says, “We are truly grateful to the men and women who serve our country, and appreciative of our veterans. We also want to recognize military families who have sacrificed so much, which is why we are supporting the important mission of Folds of Honor.”

  • Simple Tire LLC is celebrating Veterans Day with a discount for all. On Nov. 12 all shoppers can get 5% off their orders by using the coupon code “Get5Give5” at checkout. Simple Tire will donate 5% of sales on Nov. 12 to the Wounded Warriors Family Support, an organization that provides support to the families of those wounded, injured or killed in combat.

This is the third year Simple Tire has contributed to the group’s efforts.

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