In order to complete what it calls its "Total Parts Lineup," Ford Motor Co. has added Omnicraft parts to its list of offerings. The parts, which target non-Ford and non-Lincoln vehicle repairs, are available on FordParts.com.

"FordParts.com has become an even better tool for customers since the relaunch this year,” says Lisa Pynn, global e-commerce manager for the Ford Customer Service Division. "Now the site offers more choices, featuring Omnicraft parts for non-Ford and Lincoln vehicles (that) are now searchable by year, make and model."

Customers will find FordParts.com helps simplify the parts-ordering process. Users have a site that is specifically designed to make Ford parts, Motorcraft, Ford/Lincoln accessories, and now Omnicraft parts available anywhere and at any time, from a computer, mobile phone or tablet.

Fleet customers can upload and save a list of VINs to search, with true VIN filtering from the OEM using specific nicknames chosen by the user. All customers may take advantage of live chat and phone support -- with agents available to proactively help them find the right part, track orders and more. Site features include:

* The site is mobile and tablet enabled.

* There are more detailed product descriptions, high-quality images and line-art diagrams.

* Non-sponsored customer orders placed by 4 p.m. local time will receive shipment by 10 a.m. standard time the following business day**

* There is free shipping on orders of $75 or more.

The complete Ford OE catalog is searchable by VIN, year/make/model, part number, and keyword. The recently added Omnicraft parts catalog is also searchable by year/make/model.

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