When the cold and the snow hit the northeastern and midwestern United States, it's time for the annual California Tire Dealers Association (CTDA) luncheon out West.

The association will hold its annual CTDA-Federated New Year Luncheon on Wednesday, Jan. 16, 2019, at Geezers Restaurant, 12120 Telegraph Rd., Santa Fe Springs, Calif. The event will be co-sponsored by host EveryRim.com LLC, which does business as 1-800EveryRim-OEM Wheels, and title sponsor Federated Mutual Insurance Co.

"With continuing TIA (Tire Industry Association) and SEMA (Specialty Equipment Market Association) participation, the New Year luncheon has gained national notoriety, forcing us to move to a larger venue," said incoming CTDA President Billy Eordekian, owner of 1-800EveryRim.

Featured speakers will be TIA Vice President Brian Rigney, president of Dill Air Controls Products LLC; and SEMA’s Senior Manager of Councils Allan Keefe, who will highlight the latest efforts of the SEMA Wheel & Tire Council. CTDA President Chris Barry of the Independent Tire Dealer Group will again serve as master of ceremonies.

Gold sponsors of the event are Yokohama Tire Corp. and Lakin Tire West Inc. Silver sponsors are Pirelli Tire North America Inc., Net Driven, Myers Tire Supply and Penn Tire.

The event is free to all tire and wheel related industry vendors, tire dealer salespeople, managers, and owners. Registration is required in order to attend.

All vendors, including non-sponsoring vendors, are encouraged to provide door prizes and table favors.

For more information, to register, or to become a sponsor, contact Eordekian at (562) 351-4840 or by email at Billy@1-800EveryRim.com.

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