Sullivan Tire Co Inc. is continuing its connection to the Boston Red Sox, this time with a partnership with Manager Alex Cora.

The two-year agreement with the manager of the World Series Champions Red Sox includes television commercials and personal appearances. 

Paul Sullivan, vice president of Sullivan Tire, says, “Alex possesses not only a deep knowledge of the game of baseball, but more importantly, he epitomizes diligence and leadership skills that we can all learn from. These, along with his love of family and passion for his home of Puerto Rico, are respectable qualities that embody the Sullivan spirit. We are honored and excited to be working with Alex.”

Sullivan Tire isn't afraid to show its love for all things Boston sports, and has partnered previously with Dustin Pedroia, Jim Rice, Dennis Eckersley and Terry Francona of the Red Sox; Greg Campbell and Torey Krug of the Boston Bruins; and James Develin of the New England Patriots.

The tire dealer operates 71 retail locations, 15 commercial truck centers, 13 wholesale locations, three retreading facilites, two LiftWorks facilities and a pair of distribution centers. Sullivan Tire was founded in 1955, is headquartered in Norwell, Mass., and has more than 1,200 employees in Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine.

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