The veil has been lifted from a previously disclosed acquisition by Monro Inc. in Louisiana.
Monro often hints at its acquisition activity in quarterly financial reports like it did in January 2019. At the time, the company said it planned to enter a new state — Louisiana — with the addition of 12 stores that would add $15 million in sales with a mix of 35% service and 65% tires. But Monro didn't disclose the name of the dealer it was acquiring.
Allied Discount Tire & Brake Inc. is the latest tire dealer to be acquired by Monro. The stores will be rebranded as Tire Choice. The deal closed March 31, 2019.
A message on the former Allied Discount Tire website says, “Tire Choice is proud to welcome Allied Discount Tire & Brake to the Monro Inc. family of tire and automotive service centers. The signs on the 12 former Allied Tire stores will soon change, but not the professional staff you’ve come to rely on and trust.”
Monro is also telling Allied Discount Tire customers what to expect from the new brand:
- “Tire Choice is part of the Southeast’s fastest growing tire and automotive service chain, with more than 90 locations.
- “We specialize in optimizing your vehicle’s on-the-road performance, including tire sales, brakes, alignments and steering and suspension services.
- “Tire Choice stocks most major brands — Goodyear, Michelin, Kelly, BFGoodrich, Yokohama, Pirelli and many more, as well as quality economy tires.
- “We want you to be 100% satisfied with your tire purchase. We back every tire sale with a 30-day ride and price guarantee.”
The Allied Discount Tire acquisition comes on top of 52 stores Monro has acquired since April 1, 2018, the start of its current fiscal year. That adds up to 64 stores, and more than $48 million in additional sales.