Sullivan Tire Co. Inc.’s first TV commercial featuring Red Sox Manager Alex Cora will begin airing in May 2019.

Paul Sullivan, vice president of marketing, and David Littlefield, a Boston area celebrity known as “The Sausage Guy,” appear alongside Cora.

The TV commercials were filmed at Lloyd’s Diner in Framingham.

“Alex is such a genuine guy and welcoming to everyone he comes in contact with; it’s just a pleasure to work with him. He has an engaging personality, and thanks to that, this commercial will be entertaining for Red Sox fans,” says Sullivan.

The company’s two-year agreement with the manager of the World Series Champions Red Sox includes television commercials and personal appearances.

Sullivan Tire operates 71 retail locations, 15 commercial truck centers, 13 wholesale locations, three retreading facilities and two distribution centers.

Sullivan Tire was founded in 1955, is headquartered in Norwell, Mass., and has more than 1,200 employees in Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine.

For more information, visit www.sullivantire.com.

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