ASA Automotive Systems Inc. wanted to help its dealers easily interact with customers and build their online reputation through reviews. So it partnered with Podium Corp. Inc.

Podium’s unique interaction platform and online review tools are now available to companies running ASA’s TireMaster, TireMaster GTX and TireMaster Enterprise software.

"As the tire and auto service industry operates in a highly competitive market, with dealers selling the same tires and services at similar price points, dealers need to build their online reputation to stand out," says Dave Vogel, general manager of ASA. "By automating online review invitations, dealers can text review invites to review their dealership to customers who recently completed a transaction. This is when review invitations are most likely to become reviews.

"The Podium integration will save dealers time as well as improve trust through 'digital word of mouth' by increasing the number of online reviews on Google and Facebook that customers use when deciding where to buy tires or get a service job done from."

Podium’s interactive platform allows dealers to interact with customers at every touchpoint, across channels. It also gives dealerships insight into what their customers are saying online. All messages from texting, Facebook Messenger, Google Click-to Message and Webchat messages are delivered to one inbox, where dealers can respond directly and have two-way conversations live in their Podium account.

"With Podium and ASA Tiremaster integrated, we've seen a 500-600% monthly increase in the number of Google and Facebook reviews given by our customers, and a substantial increase in our star rating," says James Baxter, owner of Neighborhood Tire Pros & Auto Service, a three-store dealership based in Decatur, Ga.                            

ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management, helping businesses improve operations, reduce costs and increase profitability. For more information, visit www.asaauto.com.

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