Although its parent company recently changed its corporate name, Hankook Tire America Corp. will keep its name the same.

However, Hanook Tire & Technology's North American subsidiary will go to market with a slightly different look. The company says it recently updated its logo to a sleeker font for promotional purposes.

"Dealers and distributors will notice their new Hankook promotional materials now reflect this logo change as well," adds a company spokesperson.

Here are the two logos, with the new logo on top.

New, sleeker logo:

Old logo:

 

For more information on Hankook's global name change from Hankook Tire Co. Inc. to Hankook Tire & Technology, check out this link:

"Hankook Changes Its Name."

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