American Kenda Rubber Industrial Co. Ltd. has hired two regional sales managers. David Alari will cover the western U.S., while Rob Schussler will serve the eastern region. Both will manage the consumer and specialty tire categories, and also work to expand the Kenda Traction program with Kenda's authorized dealers.
Alari comes to Kenda from Mickey Thompson, where he worked for nine years managing Latin America. Schussler spent eight years at Cooper Tire & Rubber Co. before joining Kenda. Both will report to Brandon Stotsenburg, vice president of the automotive group.
“Kenda has added significant new products which should offer great growth opportunities in the western US & Canada," says Stotsenburg. "David brings great business and sales knowledge to provide our channel partners with front line support to bring Kenda’s value proposition to market.
“Rob brings strong knowledge of the front line work it takes to grow a brand like Kenda with independent dealers. His tactical marketing background should be an additional benefit for our partners to bring Kenda’s value proposition to market."
Alari lives in Racho Cucamonga, Calif. “I’m excited to be a part of the Kenda Tire team, as I believe the variety of products represents a solution and compelling value to distributors, dealers and consumers. The products are produced at a top tier quality level and offered at a value price. Kenda has also put programs in place to provide better margin opportunities for our channel partners.”
Schussler, who lives in East Stroudsburg, Pa., says, "I’m excited to be a part of the Kenda Tire team. With premium products, strong programs and better margin opportunities, I believe the Kenda brand represents a compelling value for the independent tire dealer."