Since 2013, Nokian Tyres plc has reduced the rolling resistance of its tires by an average of 8%, an amount equal to the exhaust fumes of 65,000 cars.

The Scandinavian tire company is passionate about improving sustainability, and these numbers highlight its impact on the environment. Nokian actively works to reduce rolling resistance by developing advanced rubber compounds and introducing new innovative tread designs and tire constructions.

"Our engineers work hard to keep up the good work: Our goal is to reduce the rolling resistance of each new tire generation without compromising safety," says Teppo Huovila, vice president of quality and sustainability.

The lower the rolling resistance of a tire, the less energy lost or fuel needed. Better fuel efficiency positively affects the environment and lowers the driver’s carbon footprint by reducing CO2 emissions.

For electric cars, lower rolling resistance also results in longer driving range.

According to the U.S. Environmental Protection Agency, transportation accounts for nearly 29% of greenhouse gas emissions in the United States, larger than any other source.

Nokian Tyres has worked for years with sustainability at the core of its business. In the RobecoSAM Sustainability Yearbook 2019 the company received the Silver Class distinction.

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