TBC Corp. has promoted Will Helton to vice president and general manager of its Midas International LLC division.

Helton previously was division vice president of the central U.S. and Canada regions for the Midas brand.

TBC says that since joining Midas two years ago from Bridgestone Americas Inc., Helton has played an integral role in many Midas initiatives. 

“Over the last two years, we have seen the value that Will brings to the organization and we are excited to work alongside of him, our leadership team and our franchisees to take Midas to the next level,” says Brant Wilson, president and COO of franchise operations for TBC.

"His operational expertise, leadership experience and knowledge of the industry has been and will continue to be beneficial to our organization.”

Prior to joining Midas, Helton held positions of increasing responsibility, last as region manager, over the course of 16 years with Bridgestone.

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