Dave Zielasko is TIA's vice president of marketing and communications.

Dave Zielasko is TIA's vice president of marketing and communications.

A familiar tire industry name is joining the Tire Industry Association (TIA). Dave Zielasko has joined the association as vice president of marketing and communications.

Zielasko is the former editorial director and publisher of Tire Business. In his new role, he will be responsible for:

* coordinating the association’s communications activities to its membership and to the tire industry community;

* promoting TIA’s many offerings centering on tire safety and political lobbying;

* helping recruit members; and

* spreading the word about TIA’s well-respected certified training programs, its Global Tire Expo at the Specialty Equipment Market Association (SEMA) show and the annual Off-the-Road Tire Conference.

Zielasko also will play a role in the association’s plans for TIA’s 100th anniversary celebration in 2020.

"As we prepare to recognize the association’s centennial, we look to Dave to help us in developing the many exciting events we are planning for this milestone," says Roy Littlefield III, TIA's CEO.

Zielasko spent nearly 35 years reporting on the tire industry and tire dealers for Tire Business and Crain Communications Inc., where he was most recently a company vice president. In addition to his roles at Tire Business, he also served as publisher of Rubber & Plastics News and European Rubber Journal.

“I am honored to be joining TIA, an association that I have long respected and that plays a pivotal role in the success of independent tire dealers,” says Zielasko.

Zielasko can be reached via email at dzielasko@tireindustry.org.

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