Tires Direct Wholesale has named Ken Newsom director of sales, OTR/TBR, for its southeast division.

Newsom will be responsible for the "high-level overview of sales and marketing," according to Tires Direct Wholesale officials.

Prior to his new role, Newsom served as regional manager for Giti Tire (USA) Ltd. and director of sales for Toyo Tire U.S.A. Corp.

"Ken brings experience and a proven track record of success in the truck tire area, which will be invaluable," says Minoo Mehta, president of Tires Direct Wholesale. 

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